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Beyond The Cookie: Mapping the Future of Marketing Measurement
The IAB Australia Ad Effectiveness Council have published this paper to help the industry understand what impact the deprecation of cookies will have on different ad and marketing effectiveness research and measurement techniques.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Competence matters. Trust in political leaders tends to reflect the comparative performance of countries in handling of Covid-19.
Competence matters. Trust in political leaders tends to reflect the comparative performance of countries in handling of Covid-19.
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Majority of Australians expect government to make environment a priority in post COVID-19 recovery – Ipsos survey
Australians overwhelmingly agree that the environment is a serious threat to their health and is a high priority right now
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.