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Under epidemic young gen china
The COVID-19 epidemic is the first major crisis which the generation born in the 1990s and 2000s will have truly experienced. This report looks at how they have responded to the epidemic and whether their future behaviours/attitudes will change.
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The courage and wisdom of creative adventurers
How early communication research enables marketers to make more creative, bolder advertising…faster.
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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
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Open Banking Series III│ Acceptability of Four Client Groups for Open Banking in Chinese Market
Open banking is an upsurge in the global financial circle, and the signals of pursuit have been released worldwid.
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Open Banking Series II | Faced With Open Banking, Four Client Groups Are Formed in China
Open banking is a new model of financial data sharing created in the era of sharing economy, and under this model, the traditional banks and financial technology companies will experience deeper cooperation and competition, resulting in a new round of dramatic changes to the financial services industry. Such dramatic changes are penetrating into all aspects of the industry.
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Open Banking Series I │A Wave of Open Banking is Coming, Are Chinese Consumers Ready?
Banks have been the main institutions that master the clients’ financial data for a long time, and the shared financial data initiated by the open banking may be an “earthquake” reversing the banking industry and will exert a revolutionary influence on the global banking industry. A wave of open banking is coming, are Chinese consumers ready?
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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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3D Printing - The 3D Opportunity
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.