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Ipsos X TORRAS X WGSN 2023 Mobile phone case consumption trend and insights
Ipsos teamed up with TORRAS, an innovator in the mobile phone case industry, and WGSN, an expert in trend forecasting, to gain in-depth insights into the current usage scenarios, development history and current situation, and possible future development trends of mobile phone cases.
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China’s tech driven intelligent connected vehicles for the next decade
New Information and Communication Technologies (ICT) such as Artificial Intelligence (AI), connectivity solutions, 5G and cloud services have been gradually transforming traditional mechanical automobiles into intelligent connected terminals, giving rise to the notion of Intelligent Connected Vehicles (ICV).
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Optimism and Anxieties during COVID-19 Outbreak—Chinese consumers in different time Wave2 (Part One)
In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
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Decoding COVID-19: The impact and outlook on dairy consumption
During the outbreak, the demand for dairy remains strong in China. Some consumers even spend more on Dairy.
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In Pandemic series of insights—Coffee
According to Ipsos research, there has been changes in consumers’ coffee consumption during the pandemic: the drinking occasions, higher frequency of consumption, increasing coffee consumption, or new coffee companions.
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Impact of Coronavirus to new car purchase
Ipsos in China conducted a quick survey in the end of February to monitor the new car purchase intention under the impact of Coronavirus in China.
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New analysis of the growing Chinese automotive aftermarket
New conditions provide fuel for rapid growth.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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