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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Public Opinion on the Covid-19 outbreak
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
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Optimism and Anxieties during COVID-19 Outbreak
Ipsos has launched series of “Research on Consumers in the Outbreak” to analyse Chinese public opinion on COVID-19 and what’s the impact of COVID-19 on Chinese Consumers.