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Ipsos in China Listed among the Top 10 Most Influential Market Research and Consulting Companies
On April 11, 2019, the Summit Forum on China's Reform and Opening-up and the Recover of Advertising and the Excellent Media, Advertising and Brand Award Ceremony were held in Shanghai.
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Driverless Futures?
Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Ipsos Creative Excellence new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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Ipsos Creative Excellence's new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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The transforming foodscape of India
Changing fast or changing slow? Seven key implications for the food sector
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Ipsos | Consumer-centered as the Key to the Technology-driven Retail Industry
On October 23, 2018, Ipsos China Chairman and CEO Lifeng Liu and Ipsos China President Alick Zhou were invited to the 8th China’s Marketing and Market Research Summit, with the theme “Integration • Symbiosis”, organized by CMRA. In the event, Alick Zhou probed into such theme as “technology-driven retail industry”.
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Ipsos News | Lifeng Liu Interpreted Big Data-enabled Business Decision Making in DataStory Big Data Business Innovation Forum
On May 30, D3 2018 & DataStory Big Data Business Innovation Forum were launched in Guangzhou. Mr. Lifeng Liu, Ipsos Chairman and CEO, Chairman of Yipu Big Data Investment Co., Ltd. was invited to and addressed the Forum, “Big Data Empowered Business Decision Making”.