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The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
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Jingping Zheng and Zhicai Ye from National Bureau of Statistics and Industry Association Visited Ipsos
On the morning of June 21, Jingping Zheng, Deputy Director of the National Bureau of Statistics and President of Chinese Association of Market Information and Research, and Zhicai Ye, President of China Statistics Press, Vice President and Secretary General of Industry Association, visited Ipsos.
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Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
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Ipsos and Rehau-Blum Working Together to Carry out Survey among China's Middle Class and Explore the Development Trend of Household Consumption Concept
On June 1, 2017, Blum together with Rehau commissioned Ipsos to launch the China Dream Home 2025 Middle Class Survey. Mr. Alick Zhou, President of Ipsos China, and Mr. Duncan Fan, Research Director, attended the signing ceremony and gave a detailed presentation on how to carry out the Survey.