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When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
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"Discover China" - Ipsos Attended ESOMAR APAC 2017 by Invitation
On May 18-19, ESOMAR APAC 2017 came to a successful conclusion in Shanghai. The Summit, with the theme of "Discoveries", provided a feast of research insight and case share for marketing, advertising and research companies in the Asia Pacific region.
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Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.