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Ipsos.digital Platform
World-class market research in the blink of an eye.
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For the Love of Money? Motivation and engagement in Online Research Communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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How to go global for Chinese food and beverage brands
On April 23-25, the FBIF (Food and Beverage Innovation Forum) 2019 was held in Hangzhou International Expo Center, with the theme "Start Exploitative Innovation, Regain Growth Potential", to discuss the future of food and beverage industry from various aspects.
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The third "Lifeng Cup Market Survey and Analysis Contest of Beijing-Tianjin-Hebei University"
The third "Lifeng Cup Market Survey and Analysis Contest of Beijing-Tianjin-Hebei University" Review Meeting and Awards Ceremony was held and successfully concluded at Beijing Technology and Business University (BTBU).
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Ipsos in China Listed among the Top 10 Most Influential Market Research and Consulting Companies
On April 11, 2019, the Summit Forum on China's Reform and Opening-up and the Recover of Advertising and the Excellent Media, Advertising and Brand Award Ceremony were held in Shanghai.
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Ipsos × Landleaf Tech | Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018
On April 4, 2019, the 15th International Conservation on Green and Energy-Efficient Building & New Technologies and Products Expo were held in Shenzhen. Landleaf Tech and Ipsos jointly released the Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018.Summer Qi, Managing Director of Real Estate and Retail Division, Ipsos China, was invited to attend the release ceremony and gave a wonderful interpretation of the report.
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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.
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Healthy diet, the hidden consumer motivation in social and individual needs
On April 3, 2019, Zhejiang Health Products and Cosmetics Industry Association held the "Summit Forum on the Development of Nutrition and Health Industry and the Innovation and Application of Raw Materials 2019" Ms. Laura Du, Deputy Research Director of Ipsos, was invited to share consumer insights and industry trends in healthy diet, and to provide an in-depth understanding of consumers' motivation to buy healthy foods.
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Ipsos GIA & Guangdong University of Foreign Studies | Market Research Practice Contest 2018 comes to a successful conclusion
Ipsos GIA (Generation Ipsos Advance) talent development program is well underway in Guangzhou.