Search
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
-
2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
-
War on plastic heats up as beverage giants push water in a can
One in five say it’s the company that produces goods’ responsibility to reduce packaging.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
-
The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
-
Ipsos empower Chinese enterprises by decoding the trend of brands going globa
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.
-
Ipsos × UXPA | Barriers and opportunities in user experience innovation
Ipsos participated in multiple sessions of the Conference with multiple identities, including the release and sharing of the White Paper on User Experience 2018, the sharing of views and roundtable discussions at the new retail summit. Besides, as a co-organizer of the second good experience contest in 2018, Ipsos witnessed the wonderful performance of participating universities and enterprises.