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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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CASE: Uncovering opportunities to improve quality of life for people with MS
Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care