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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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CARLSBERG: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.