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  • Customer Experience

    Applying Lessons from CX Text Analytics to Generative AI

    Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

    17 January 2024
  • Media & Brand Communication

    Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

    Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

    14 April 2023

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