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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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[CASE] Astra Zeneca: Meeting between doctor and patient
Discover how we helped Astra Zeneca get even closer to the target group. Since 2009, our Moment of Truth method has provided unique insight into how Astra Zenecas products are actually presented and perceived in medical consultation.