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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest research and insights on key topics from our Ipsos teams around the world.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest research and insights on key topics from Ipsos teams around the world.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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ESG in life sciences as a hidden driver for brand success
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.