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The Power of Product Testing with Synthetic Data
In this Ipsos Views paper, our experts provide recommendations for generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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NOVOZYMES: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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Is technology what people want to buy?
There are 3.8 billion smartphone users, a 52% increase over 5 years*. But is technology what people want to buy?