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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.