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Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Market Structure
Understand your consumers, categories and competition.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the beginning.
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Five online shopping barriers UX can solve
Here, you can read our latest POV 'Optimising the eCommerce Experience' and find out how UX can solve barriers to online shopping.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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[EVENT 9/12] Trends 2022 and Beyond
Join our next event "Trends 2022 and Beyond" on December 9th 2021. With limited seats, make sure you sign up today!
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Channel Performance Management
Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.