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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Global Trends: Travel, Tourism & Hospitality
Discover the key factors that will shape the Travel, Tourism and Hospitality sector during 2023 and beyond.
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Global Trends: Technology
Discover the key factors that will shape the Technology sector during 2023 and beyond.
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Global Trends: Consumer Healthcare
Discover the key factors that will shape the Consumer Healthcare sector during 2023 and beyond.
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Global Trends: Nicotine
Discover the key factors that will shape the Nicotine sector during 2023 and beyond.
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Global Trends: Beauty & Personal Care
Discover the key factors that will shape the Beauty & Personal Care sector during 2023 and beyond.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.