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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths
More people globally believe COVID-19 can live on surfaces for days over other theories.
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Restarting the economy: Older people most likely to believe jobs lost amid COVID-19 won’t return
A majority of people aged over 44 don’t see an employment rebound as lockdowns are lifted.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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How Digital is Driving Media Growth in Africa
African Affluent at the forefront of adopting new media technologies
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.