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Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Analytics
How to predict mobility usage and vehicle sales.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.