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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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At a global level, consumer sentiment keeps rebounding slowly
Expectations are up significantly in nearly half of the 24 countries surveyed
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Back to school - in person vs. remote learning: Challenges facing parents, teachers and governments
Two in three support restricting number of in class days while experts question effectiveness.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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More countries show a rebound in consumer sentiment than a drop
Globally, consumer expectations are picking up, but job confidence stagnates.