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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Nuclear, biological or chemical attack now seen as top threat facing the world
Ipsos survey for the Halifax International Security Forum finds concern about a nuclear, biological, or chemical attack nudges ahead of cyberattacks as No.1 perceived threat for global citizens.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
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61% globally think the war in Ukraine poses a significant risk to their country
Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Workers want more flexibility from their employers after COVID
Survey of employed adults in 29 countries for the World Economic Forum finds one in four now working from home more often than before the pandemic; preference is for working remotely half of the time after it is over