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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Hong Kong New Normal Tracking Study - More stability and less pessimism but still not the end of the tunnel
Covid-19 remains the top concern for Hong Kong residents, nearly one in four (23%) claiming it is the main challenge facing the SAR today, based on the latest poll from our New Normal tracker. Unsurprisingly, a similar proportion (21%) think inflation is the second main challenge for the Territory, with health being the third (19%).
While the relaxation of covid restrictions will help restore some normality and Hong Kong residents are less pessimistic, the Territory will continue facing headwinds in 2023. A majority of our survey respondents (70%) expect inflation to go up over the course of the year. As a result, four in 10 (41%) residents expect their disposable income and standard of living to decline over the next 12 months.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations