Search
-
Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
-
Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
-
Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
-
When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
-
Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
-
Self-storage industry in Japan
Japan's self-storage industry has been growing with all the favourable conditions – a high percentage of middle class population, shoebox-size living spaces, a high population density and an active culture of consumerism.
-
The Culture of Service Appreciation in HK Report 2014
The Hong Kong Association for Customer Service Excellence (HKACE), the prestigious organisation responsible for fostering customer service excellence in Hong Kong, and renowned independent market research company Ipsos jointly present the “Culture of Service Appreciation in Hong Kong 2014”Report.