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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Hong Kong New Normal Tracking Study - More stability and less pessimism but still not the end of the tunnel
Covid-19 remains the top concern for Hong Kong residents, nearly one in four (23%) claiming it is the main challenge facing the SAR today, based on the latest poll from our New Normal tracker. Unsurprisingly, a similar proportion (21%) think inflation is the second main challenge for the Territory, with health being the third (19%).
While the relaxation of covid restrictions will help restore some normality and Hong Kong residents are less pessimistic, the Territory will continue facing headwinds in 2023. A majority of our survey respondents (70%) expect inflation to go up over the course of the year. As a result, four in 10 (41%) residents expect their disposable income and standard of living to decline over the next 12 months.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.