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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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The New Normal - Hong Kong Consumers Post COVID-19
Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:
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Who are China's Affluent Consumers?
Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.
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Chinese International Travel Monitor 2017
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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Chinese Outbound Tourist (City) Consumption
WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China.
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Case Study - Luxury Fashion Brand
The following example showcases how we work with our Luxury clients across a range of issues to deliver actionable insights.
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Are Consumers Irrational?
Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.
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Hong Kong’s travel industry
With outbound travel from Hong Kong and Macau expected to maintain stable growth, local travel agents able to cater to changing customer needs by providing unique and innovative packaged tours will be best positioned to lead the industry.
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Rise of the Silver Dollar
As the world’s population ages, there is value in segmenting the more mature consumers into two distinct categories: those 50 to 70 - the “Silver Hair” segment - who have at least a decade or more of work to go, compared to the older old who may be less active than the first group.