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Beyond the screen: Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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The Beginner's Guide to In-Store Analytics for Retailers
Analytics and retail are a naturally productive partnership but the spotlight of data gathering and analysis has been in the digital world. However, in-store analytics has been available for some time to brick and mortar stores.
The data offers insight into how well their marketing is working, what customers actually do when they enter a store and whether there is an end result to their visit, such as a sale (conversion). -
TOP 5 REASONS TO KNOW WHAT’S HAPPENING IN YOUR STORE
It can be easy to lose sight as to why in store analytics are so important to your store’s decision making process.
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How to Calculate your Store’s Conversion Rate
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.