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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Case Study - Food and Beverage Study
The following example showcase how we work with our Food Service clients across a range of issues to deliver actionable insights.
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Wellness & Convenience driving new growth in Food Retail
The Asia Pacific region’s food industry is one of the fastest growing and is expected to reach a 33% market share in the global food and beverage market in 2014.
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In the mood for wine: Hong Kong's new love affair
With a glass of a fullbodied Bordeaux now easier to come by than a cup of a potent baijiu, the Hong Kong wine market has experienced strong growth in recent years.
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Ipsos InnoSpark: Foods Consumers Crave Asia Pacific
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
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ZOU SAN, TOO BUSY FOR BREAKFAST?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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InnoQuest – InnoSpark on Packaging
The latest InnoSpark titled "Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging" is available.
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White paper - In the Mood for Wine: Hong Kong’s New Love Affair
In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu.