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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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A Pop-up Community as an Integrated Research Platform
At Ipsos we believe in a “people first” approach to research. Our community practice is based on our strong belief that innovation and change come from people and not technology.
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The Most Common Innovation Mistake to Avoid
One of my favorite questions to ask clients is, “What does the term ‘innovation’ mean to your organization?”
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Trends and Challenges of the Market Research Industry – Outlook for 2020
The market research industry faces new challenges as a result of technological and social change.
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Faster, brighter, smarter - and we still want more
Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we've digitized our daily lives and now expect continuous connectivity.