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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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The Most Influential Brands in Hong Kong 2021
Ipsos's release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.