Search
-
How research can help understand and close the gap in inequality
In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.
-
81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
-
78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
-
82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly
Climate change has become a visceral reality and people want collaborative leadership
-
Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
-
Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments.
-
Hong Kong’s Gen Z: Bruised but not Beaten
Ipsos Hong Kong New Normal Tracker monitors changes in consumer sentiment and behaviour in response to the dynamic environment of Hong Kong SAR. Data were collected monthly between April 2020 and June 2021, and quarterly thereafter. Additional markets/ questions available upon request
-
Hong Kong consumers: More upbeat but still cautious
A large proportion of Hong Kong residents are putting the pandemic behind them and moving on with life, covid-19 has all but disappeared as a source of concern. However, other issues are becoming particularly pressing: inflation, health and personal finances.
-
We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.