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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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Squeezed in the middle in super-ageing Japan
A briefing on how the world’s premier ageing society feels about growing older in Japan.
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China's agriculture drone revolution
Distruption in the agriculture ecosystem. Ipsos' second publication on commercial drones is developed in partnership with DJI Agriculture. Together with case studies and industry perspectives from DJI, this publication is a comprehensive review of the agriculture drones market and future outlook in China - covering current agriculture landscape, manufacturing and commercial drone usage, subsidy programs, user adoption attractiveness, new business models, challenges, and future developments of this technology in China.
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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Chinese International Travel Monitor 2018
This is the seventh edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.