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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
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Chinese International Travel Monitor 2018
This is the seventh edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Audience Measurement in the Data Age
Media audience measurement is in robust health. Worth $7 billion in 2014, according to ESOMAR, it represented 16% of market research spending.
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Case Study - Health and Beauty Care
The following examples showcase how we work with our Cosmetic & Beauty clients across a range of issues to deliver actionable insights.
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Case Study - Automotive Aftersales Study for Auto
The following examples showcase how we work with our Auto clients across a range of issues to deliver actionable insights.
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Case Study - Understanding Evaluation of the Passenger car in China for Auto
The following examples showcase how we work with our Auto clients across a range of issues to deliver actionable insights.