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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.