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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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Make your Brand Rock-5 Tips to Rock your Communications
It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
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It’s About Time: Measuring the Impact of Advertising
Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.
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Effective Communications Begin with the Brand
We all remember great ads. But do we remember what they were trying to sell us?
This is the No. 1 aim for advertising, But, surprisingly, many marketers don’t achieve it.
Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. -
Cracking Social: How to Connect Meaningfully with Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
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Branded Content - Optimising for Brand Impact
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
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Best Ways to Stay Connected and Discover New Things in 2016
If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone.
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Ipsos/ Google study: Give Smartphone Viewers Ad Choice
Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.