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Five recommendations for brands that want to own their category
Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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How to Avoid an #EpicFail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.