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Perceptions are not reality: Things the world gets wrong
Ipsos’s new global survey, building on work in the UK last year for the Royal Statistical Society, highlights how wrong the public across 14 countries are about the basic make-up of their populations and the scale of key social issues.
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Press Release: 18 September 2014 - Asia Pacific remains a very happy place
Asia Pacific – The latest study conducted by Ipsos APAC and Toluna, reveals that Asia Pacific remains a highly happy place, with a vast majority of its citizens saying they feel happy or very happy.
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Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.
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The Power of Employer Branding
With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.
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Smartphones continue to transform our lives
The rise of smartphones has transformed lives globally. Specifically in Hong Kong, 77% of consumers never leave home without their smartphone.
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The people side of Change
A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries. This tends to indicate that the most critical portion of change, the human side, is vastly overlooked.
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Zou san, too busy for breakfast?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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White paper: Social matters – but just how much
Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond.
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Exclusive Poll: China, Japan citizens back Obama for second term
Citizens of China and Japan overwhelmingly support President Barack Obama to win a second term, according to an exclusive AFP-Ipsos poll which suggests Mitt Romney’s tough talk on the Asian powers could have dented his image.
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Flair China 2012 - The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.