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Smartphones continue to transform our lives
The rise of smartphones has transformed lives globally. Specifically in Hong Kong, 77% of consumers never leave home without their smartphone.
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Zou san, too busy for breakfast?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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White paper: Social matters – but just how much
Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond.