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Hong Kong consumers: More upbeat but still cautious
A large proportion of Hong Kong residents are putting the pandemic behind them and moving on with life, covid-19 has all but disappeared as a source of concern. However, other issues are becoming particularly pressing: inflation, health and personal finances.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Squeezed in the middle in super-ageing Japan
A briefing on how the world’s premier ageing society feels about growing older in Japan.
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Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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Ipsos Update – January 2018
Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
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The Many Faces of Modern Motherhood
Successful marketing and advertising to mums is constantly hindered by brand focussed research, mundane pointless segmentation studies, simplistic assumptions and generic insights.