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Assortment / Line Optimisation
Create a winning product line.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Brand Positioning
How do I position my brand and portfolio for sustained performance?
Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.