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U.N. SUSTAINABLE DEVELOPMENT GOALS IN 2021
Hong Kong people agree with global public to rank ending hunger and ensuring healthy lives as top priorities among U.N. Sustainability Development Goals
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Global public ranks ending hunger and poverty and ensuring healthy lives as top priorities among U.N. SDGs
Governments more likely than businesses and citizens to be seen as not taking enough responsibility for achieving Sustainable Development Goals
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Global survey finds U.S. comparing unfavorably against other countries on a host of areas
Economic might and standard of living are exceptions.
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Why do you think fewer people die from disease but more die from other causes
On average, people underestimate deaths from heart disease by almost three times.
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Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Incremental Versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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Digital Advertising - Measure the Metrics That Matter
Many studies have shown no link between sales and click through rate, yet according to eMarketer it is one of the top 5 ways in which advertisers and publishers evaluate native mobile ad campaigns. Marketers need to be clear on their desired brand impact and the role of communications to help achieve this.
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Press Release: HKACE Survey – Customer Services Through New Age Channels
The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.