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Ipsos Unveils Key Challenges for Hong Kong Workforce: Lagging Confidence and a Gendered View of AI
New analysis from Ipsos expert highlights a critical confidence deficit among employees and encourages business leaders to address the dual impact of AI on efficiency and gender equality.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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Ipsos assisted Zhonggan Communication (Group) Holdings Limited to successfully IPO in Hong Kong (2545.HK)
IPSOS in Hong Kong provides exclusive industry consulting services for Zhonggan Communication (Group) Holdings Limited to IPO in Hong Kong.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.