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Case Study - Customer Satisfaction for Tech & Telco
The following examples showcase how we work with our Tech & Telco clients across a range of issues to deliver actionable insights.
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Case Study - Hotels and Resorts Guest Satisfaction Survey
The following examples showcase how we work with our Hotel & Travel clients across a range of issues to deliver actionable insights.
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Case Study - Global Hotel Group Guest Satisfaction Survey
The following examples showcase how we work with our Hotel & Travel clients across a range of issues to deliver actionable insights.
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Case study - Customer Satisfaction for Auto
The following examples showcase how we work with our Auto clients across a range of issues to deliver actionable insights.
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Ipsos acquires RDA Group And strengthens its leadership in Automotive Quality Tracking offer
Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and customer-satisfaction studies serving the world’s largest auto manufacturers.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Does Corporate Reputation Matter in Asia?
Despite an improving economy and recent record highs in the stock market, nearly half -- 44% -- of financial services companies lost 5% or more business in the past 12 months due to ongoing reputation and customer satisfaction issues.