Search
-
[WEBINAR] FROM COMPLIANCE TO VALUE CREATION ESG JOURNEY - HONG KONG
Join us as we delve into the world of ESG (Environmental, Social, and Governance) and explore how we can all contribute to a more sustainable future.
-
82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly
Climate change has become a visceral reality and people want collaborative leadership
-
Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments.
-
Hong Kong’s Gen Z: Bruised but not Beaten
Ipsos Hong Kong New Normal Tracker monitors changes in consumer sentiment and behaviour in response to the dynamic environment of Hong Kong SAR. Data were collected monthly between April 2020 and June 2021, and quarterly thereafter. Additional markets/ questions available upon request
-
Hong Kong consumers: More upbeat but still cautious
A large proportion of Hong Kong residents are putting the pandemic behind them and moving on with life, covid-19 has all but disappeared as a source of concern. However, other issues are becoming particularly pressing: inflation, health and personal finances.
-
The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
-
We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
-
Earth Day 2023 – Is concern and focus slipping on climate change?
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.