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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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"Go AI" Exclusive Event
The emergence of tools like ChatGPT, Midjourney, and SORA has showcased the groundbreaking processing capabilities, analytical power, and creativity of AI. Generative AI (AIGC) is reshaping how information is processed, data is analyzed and content is produced.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Generational Finances in Hong Kong: A Blend of Tradition and Innovation
Hong Kong, known for its dynamic financial landscape, is witnessing a fascinating interplay of tradition and innovation when it comes to generational finances.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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Summer Travel Trends Among Hong Kong Residents: Insights from IPSOS Hong Kong New Normal Tracker
The IPSOS Hong Kong New Normal Tracker is a comprehensive tracking program that aims to monitor changes in
consumer sentiment and behavior in response to the COVID-19 pandemic.