Search
-
Ipsos Encyclopedia - Brand Equity
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."
-
[SPOTLIGHT SESSION] Commercial Drones (UAVs) in Agribusiness - Opportunities and Challenges in Asia (FREE for members)
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
-
Commercial Drones (UAVs) In Agribusiness - Opportunities and Challenges in Asia - M2M
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
-
Product testing
With InnoQuest*Product, we help you develop new products, improve existing products and maximize a product’s life and profitability using a product lifecycle approach.
-
Ethnography: An Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
-
Consumers and Mobile Payments – The Global Segmentation
The world is becoming ever more mobile and this is having a major impact on the financial services industry. Over the last few years Ipsos has been studying consumers attitudes and usage of mobile payments.
-
Case Study - Brand Health for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
-
Case Study - Asian Privilege Banking for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
-
Case Study - Mystery Shopping for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.