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White paper - In the Mood for Wine: Hong Kong’s New Love Affair
In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu.
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[WEBINAR] Ethnography Research
As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.
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Hong Kong smartphone Landscape - Infographic
As the price of Smartphones has decreased, and the additional functionalities they provide, especially in terms of communications, become the norm for society, it is normal than smartphones are now becoming mainstream.
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Flair China 2012 - The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.
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Ipsos Loyalty Launches Tool Capable of Driving Share of Wallet
Ipsos Loyalty Launches Tool Capable of Driving Share of Wallet
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Ipsos Hong Kong wins Marketing Magazine’s Market Research Agency of the Year 2012 Award
Leading global market intelligence market research firm Ipsos has been ranked again as the number one market research company as part of Marketing Magazine's Agency of the Year 2012 survey.