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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
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How to Avoid an #EpicFail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Socializing your Approach to Product Development & Testing
Market researchers are continually on the quest to understand how consumers react to varied stimuli (e.g., new ideas or concepts, new products, communications or advertising) and how those reactions might reflect in-market behaviors.
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Ipsos Encyclopedia - Concept Testing
A concept test is the stage in the product development process where a detailed description of a product (and its attributes and benefits) is presented to prospective customers or users, to assess their attitudes and intentions toward the product.
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Brand Purpose
Brand purpose is a strategic concept which provides a reason for a brand to exist beyond making a profit and encompasses the philosophy behind a brand, and what helps to drive it.
Brands with a purpose that feels too distant from people's everyday lives may struggle to create those connections. A strong purpose will relate to people in all their spheres of concerns. -
What happened to the ‘L’ in Product Lifecycle Management?
Product Lifecycle Management – or PLM – was once heralded as the ultimate methodology for retail private brands, helping to create new products that consumers will love. Despite this, there are still too many that are below par by the time they reach the supermarket shelves.
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Incremental Versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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Product testing
With InnoQuest*Product, we help you develop new products, improve existing products and maximize a product’s life and profitability using a product lifecycle approach.
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Ad of the Month: Mitsubishi Electric’s 惠家仁 “Family Values”
Mitsubishi need to be congratulated for taking a risk in a category where, in HK, TV advertising has historically been product-driven to the point of being nearly indistinguishable from infomercials.