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Digital Advertising - Measure the Metrics That Matter
Many studies have shown no link between sales and click through rate, yet according to eMarketer it is one of the top 5 ways in which advertisers and publishers evaluate native mobile ad campaigns. Marketers need to be clear on their desired brand impact and the role of communications to help achieve this.
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China Automotive Aftersales Industry
China's boom has meant dramatic growth in passenger vehicle sales, with its large population providing vast potential for continued increases in the future. These rising numbers mean growth in related industries, such as repairs and maintenance as well as auto finance, car beauty and modification, and secondhand sales.
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[WEBINAR] Ipsos Affluent Survey Asia Pacific 2016 - Hong Kong
You are cordially invited at the 2016 Ipsos Affluent Survey Asia Pacific Launch.
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Micro-Target or Target Everyone? Balancing Reach with Precision in Your Media Strategy
What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
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[SPOTLIGHT SESSION] Commercial Drones (UAVs) in Agribusiness - Opportunities and Challenges in Asia (FREE for members)
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
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Commercial Drones (UAVs) In Agribusiness - Opportunities and Challenges in Asia - M2M
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
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Brands Don’t Buy Brands – People Do
Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
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[WEBINAR]Breakfast Event: The Future of Influence, Recommendation & Purchase
You are cordially invited to the event- "The Future of Influence, Recommendation & Purchase".
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Is VR The Auto Industry’s Sleeping Giant?
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
Is it time for a change? Some industries have been doing things in much the same way for decades, and that is still valid. For others, the “because we’ve always done it that way” philosophy needs updating. Technology is allowing companies to completely rethink their core processes, oftentimes in revolutionary ways that mean substantial cost savings, in streamlining logistics and gaining efficiencies.