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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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How to Avoid Becoming a Budget Destination
Despite its tiny size relative to much larger neighbors, Hong Kong wields disproportionate influence on the travel market both with residents who travel extensively as well as being a key destination in the region.
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APAC Affluent Back to Growth – Ipsos PAX Study
HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.
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Customer Loyalty in the travel and leisure industry
Ipsos Loyalty Executive Director Simon Tye, speaking at the Ipsos India Annual conference, on how Customer Loyalty can be the key business driver for the travel and leisure industry.